
Addendum to “Setting the Table for Your Clients”
Your clients want to grant you a monopoly on whatever it is your business does, whatever role it is that you fill in their life.
Your clients want to grant you a monopoly on whatever it is your business does, whatever role it is that you fill in their life.
Early in my marketing career (and long before getting into the car sales business), I was given an assignment to survey restaurants and bars in
The main theme of the Showroom Sales Skills philosophy that I talk about on this blog is to structure every encounter with a client or
As any true sales professional knows, a “sale” does not just happen. It requires skillful planning, coordination, and precise orchestration to insure that several moving
The first sales manager I had when I entered the car business always said, “If you build rapport and ask the right questions, your prospect
Hundreds of books have been written on the “road to the sale” and how to sell cars with techniques and wordtracks to move your prospect
The reasons showroom guests leave without buying are many but regardless of the underlying motivation for your prospect not making a decision, your helpful and
In every aspect of our lives, Google is tracking our online behaviour (on a macro and micro level) and spotting trends that frequently confirm what
The traditional mantra of Sales is that you should Always Be Closing but in order to close the sale, you need an Offer that is
Because prospective customers now arrive at the dealership having done a great deal of research on the vehicle(s) at the top of their consideration lists,