wordtrack

How to Sell Cars – The Secret Sauce

Hundreds of books have been written on the “road to the sale” and how to sell cars with techniques and wordtracks to move your prospect closer to the sale. A cottage industry of sales trainers and consultants has developed to teach and motivate sales teams in the fine art of closing. Never has so much …

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What to Do When Your Showroom Visitor Leaves

The reasons showroom guests leave without buying are many but regardless of the underlying motivation for your prospect not making a decision, your helpful and respectful (and persistent) follow up can salvage several deals every month. Most people who visit a dealership will buy a vehicle in the next few months (and often much sooner) …

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Did You Make an Offer to Your Customer?

The traditional mantra of Sales is that you should Always Be Closing but in order to close the sale, you need an Offer that is Accepted. Now, you can encourage the customer to make an offer but in order to close more sales and hold gross, you, as the salesperson, should be making the offer. …

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Suggestive Selling – The Art of Planting Seeds

Before the sale takes place (but during the sales process), we always talk about “planting seeds” (throughout our interaction with the prospect) which will be “harvested” later by pre-conditioning the prospect to accept your idea or suggestion as his own. Use Discovery to uncover the “issues” that are causing the customer to seek out a solution …

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