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Six Things You Must Know to Sell a Car

The first sales manager I had when I entered the car business always said, “If you build rapport and ask the right questions, your prospect will tell you everything you need to know to sell him a car today”. That advice has proved to be correct on so many occasions but it took a while …

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Car Buying Stages: Where is Your Prospect Now?

In every aspect of our lives, Google is tracking our online behaviour (on a macro and micro level) and spotting trends that frequently confirm what we already suspect but often providing insights that give us added understanding of offline behaviours and thinking processes. Along with some direct research done by Google (as it pertains to …

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