Car Sales

Six Things You Must Know to Sell a Car

The first sales manager I had when I entered the car business always said, “If you build rapport and ask the right questions, your prospect will tell you everything you need to know to sell him a car today”. That advice has proved to be correct on so many occasions but it took a while …

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How to Sell Cars – The Secret Sauce

Hundreds of books have been written on the “road to the sale” and how to sell cars with techniques and wordtracks to move your prospect closer to the sale. A cottage industry of sales trainers and consultants has developed to teach and motivate sales teams in the fine art of closing. Never has so much …

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Make More Videos – Sell More Cars

I have been doing Walk-Around Product Videos that have been posted to my own YouTube Channel as well as to our dealership website for several years. Many (maybe, even most) of the customers who end up buying vehicles at our store have watched some of these videos. Based on comments I get from customers coming …

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